What's really worth analyzing in competitors

Most founders analyze competitors too broadly.

Features are the least important element. The greatest value comes from:

pricing structure
packages
value communication
changes over time

Competitive analysis should answer one question:

why would a customer choose them instead of me?

If you can't answer this, you have data but no insight. That's exactly why continuous competitive analysis is crucial - it's not about collecting everything, but about decision context.

The most common mistake? Analyzing features instead of value communication. When a customer says "too expensive", the problem isn't in the price, but in not seeing the difference between offers.