How to know if your price is too low

One of the most common problems for founders isn't a lack of customers, but a lack of certainty about whether the current price is right.

The price works. Customers pay. And yet the question arises: am I selling too cheap?

A price that's too low rarely generates resistance. On the contrary - it often causes a lack of it.

If customers:

accept the price without discussion
don't ask about alternatives
don't compare you with competitors

it's possible that the price isn't testing the real value boundary. The problem is that the first customer as price validation often gives a false sense of certainty.

The second signal is lack of market context. If you don't know how competitors position themselves, any price is just a guess. That's why competitive analysis must be continuous, not one-time.

Price isn't a number. It's a decision embedded in the market - or guesswork.